At Divvy I worked with our Creative Director to drive brand and creative strategy for a world-class, asset-hungry growth marketing engine. I helped build the creative infrastructure and brand development that fueled Divvy’s hyper-growth.

Systematized Creative:
Built modular frameworks to produce thousands of high-performance assets across paid social and lifecycle channels, balancing brand integrity with aggressive performance targets.

Brand-to-Product Bridge:
Audited and aligned the visual language between external marketing and internal product UI, ensuring a seamless "Ad-to-App" user experience.

The Result:
Built significant brand equity that supported Divvy’s $2.5B acquisition by BILL. This success led directly to my recruitment into the BILL Product Design organization.

(Unfortunately, most visual assets were archived out of my reach post-acquisition).