In 2017, I relocated from New York City to help deliver the 2018 Sundance Film Festival. My job as Senior Environmental Designer was to scale the festival’s visual identity across 50+ venues and thousands of touch points throughout Salt Lake City and Park City, Utah.

Deliverables:

• City-Scale Branding: Led a small team and directed the design, production, and installation of building wraps, street banners, and marquee signage.

This was an early masterclass in high-stakes project management, requiring scalable thinking, xfn coordination with city logistics, and flawless execution under immovable deadlines because the show must go on.